Search Engine Optimization

What it is

If you've been looking into this whole 'building a website' thing, you've probably heard the terms "Search Engine Marketing", "Search Engine Optimization (SEO)" more than a few times. And you've probably figured out by now that these terms refer to the process of making your website as attractive as possible to search engines like Google, Yahoo, etc so that your website will appear higher in their listing when your prospective customers do a search on certain keywords that relate to your business.

Why it's important

Pick up any web marketing book and it'll tell you that how important this concept is to the success of your website. Think about like this: What's the first thing you do when you're looking for something online? Whether it's a product you're thinking of buying or just an answer to a question in your head, chances are that the first thing you do is pull up Google and run a search on 'camera phones' (or whatever). Same goes for your potential customers. The farther back your website is buried in those search results, the more free traffic you're missing out on. And on the flip side, the higher your website is ranked in those search results, the bigger the constant stream of potential customers coming to your website every single day.

No easy answer

There is no simple, absolute answer to the question "How do I make my site most attractive to search engines?". It's a broad and ever-evolving science, because search engine companies don't tell people exactly how they determine which websites rank higher than others, and also because they're always changing their logic to keep ahead of spammers and give you the most relevant search results possible.

The good news is that there are some simple, absolute answers to the question "What are some things I can do to help my site be more attractive to search engines?".

How Soholaunch makes it easy

The beauty (and bottomless nature) of search engine optimization is that you can optimize every single page for a different set of keywords if you want to. If you sell home appliances, and you have one page for 'Vacuum Cleaners' and another for Dishwashwers, the idea is to attract people who are looking for "home appliances" AND people who are looking for vacuum cleaners AND people who are looking for dishwashers.

Soholaunch makes it easy for you to take advantage per-page optimizing techniques with a simple "Page Properties" dialog that you access with the click of a button while you're editing a particular page's content. Just click "Page Properties", fill-in a title, description, and keywords for the page, hit the "Save Page" button and you're done - the next time the search engines scan your site, they'll see this page, read-in your new title, description, and keywords, and adjust your site's rank for those keywords accordingly.

Set a site-wide title, description, and keywords	Page-specific title, description, and keywords
Give your website a site-wide title, description, and keywords List of all site pages ranked by hit count Rank, page name, and number of hits displayed for each page	Capture more targeted visitors by giving each page a unique title, description, and keywords with a more narrow focus than your site-wide title, description, and keywords. Search Engines like simple website URL's. That's why Soholaunch's Page Editor automatically makes a static version of each page\n"; you create and saves in the root folder of your website where it's easiest for search engines to find (i.e. yourdomain.com/About_Us.php).